At the store, visitors will experience a journey to the olive and olive oil, beyond the ordinary. Through a multitude of olive oils coming from every corner of Greece, you will discover the different Greek varieties and the special taste characteristics that make Greek olive oil unique.

Olive Lab & Shop olive oils come directly from producers who are members of the World Olive Center for Health. Their olive oil is produced in accordance with the highest, most modern standards. All the olive oils in the shop are accompanied by certification of eligibility for the EU Health Claim. The Olive Lab & Shop is the first store in the world where consumers can request an on-site chemical analysis of olive oil to check its polyphenol content.

Phenols are natural components of olive oil that are produced during the process of squeezing and malaxation of the olive fruit. Olive oils having at least 250 mg/kg total content of phenolic components are designated “polyphenolic” or “high phenolic.”

The phenolic constituents of olive oil are oleocanthal, oleacein, ligstroside aglycon, oleuropein aglycon, oleocoronal and oleomisional. These substances are not found in any other food.

According to Regulation 432/2012 of the European Union, the intake of 20 grams of olive oil that provides at least 5 mg of phenols protects against the oxidation of blood lipids.

Olive oil phenols also have a wide range of biological activities in the human body and show strong anti-inflammatory and antioxidant properties. Experimental and clinical studies have shown that phenols contribute to the treatment of cardiovascular disease, Alzheimer’s disease, diabetes, hypertension, arthritis, multiple sclerosis and cancer.